Leadership Style With Vision and Focus – David Chitel, Founder of New Generation Latino

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  • February 12, 2020
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Latinos are getting nice consideration by means of the imaginative and prescient of David Chitel, founding father of New Technology Latino Consortium. I not too long ago interviewed David who is also Co-founder with John Leguizamo on Urbano TV. They’re having a New Technology Latino Advertising and marketing and Leisure Convention on the Harvard Membership in New York on April 11th. The panel audio system are high of the road, together with Ana Flores, founding father of Latina Bloggers Join.

MC: May you describe what a New Technology Latino is?

DC: There are such a lot of other ways which the viewers may be outlined and due to this fact can get complicated to folks and subsequently, for folks to place collectively advertising and marketing applications which are geared in direction of them. Typically, our demographic is anyplace from 14-34 years previous from a media perspective and individuals who had been born right here within the US, or grew up right here and have lived right here for at the least 15 years and are overseas born.

There are lots of commonalities and for the media perspective it is very important deal with these so folks can assign budgets. That’s what my group is about, to convey readability to that and assist to make them actionable as a result of it’s too huge of a phase of the market that will get so simply misplaced within the mud as a result of it isn’t so simply outlined simply by standing. It’s extra about tradition and way of life.

MC: I’m a part of the Latism.org neighborhood, Latinos in Social Media. We not too long ago had a twitter celebration in regards to the mujer Latina. A few of the details mentioned had been the dearth of position fashions in management, selling schooling, and breaking a few of the typical stereotypes of girls as intercourse symbols. Are there any initiatives in what you’re doing to assist with these points?

DC: I’m bringing readability to the media market so folks can say, “This market exists. I want a particular commercial to achieve this market.” Or “I needs to be producing leisure that’s functionally related. “

And out of that, my hope is that extra position fashions come about. Now we have examples of position fashions, however there isn’t a consolidation of it that’s actionable. Latism is unquestionably certainly one of them, and I as effectively. However there’s none particularly for Latina’s. I attempt to put Latinas and Latinos on excessive profile stage in my convention.

For instance, I’ve Rosie Perez who’s a really well-known Latina. She goes to speak about her journey on the convention and goes to be interviewed by Jackie Hernandez, who’s the Chief Working Officer of Telemundo, clearly a really prestigious place she holds.

So my hope is that by persevering with to place collectively individuals who have damaged to the opposite aspect, the place others who’re aspiring to be like them, can hear their tales. That may get issues transferring. I’m additionally going to be doing that extensively by means of Urbano TV. However proper now NGLC is sort of a enterprise platform, and Urbano TV is extra of a shopper platform.

MC: What’s your definition of Management and what are you able to say to the Latino youth about what management means to you?

DC: Talking particularly to up and coming Latinos: To comprehend how a lot energy they’ve each inside themselves and collectively as a bunch. We noticed it within the final elections and we see it within the pure numbers that Latinos signify. Particularly US born Latinos who’re nearly all of Latinos, who’ve a variety of klout and might come collectively and leverage that as a bunch.

I say that as a result of there’s 23 completely different Latinos nationalities and completely different causes for being right here and completely different areas. I discover that the Latino market as a complete tends to work in numerous silos and have many successes within the completely different areas that they’re targeted on. But when we might come collectively extra and leverage our collective, I believe that can be very highly effective.

And I believe that’s going to be my message to the millenials particularly, as a result of they’re those which are going to drive the agenda ahead. I definitely could be proud to be part of it. However I believe we’d like extra folks to be leaders and leverage the collective. I believe that’s what strikes ahead the African American inhabitants and we’d like extra of that. That’s what will make a distinction.

MC: I simply acquired your electronic mail e-newsletter at present for Urbano TV and noticed how you’re that includes completely different folks. I believe that’s nice as a result of it provides them some empowerment. Inform us extra about Urbano TV.

DC: What I’m going to be doing with Urbano TV is democratizing the method for aspiring Latino content material producers in the identical approach that You Tube or different platforms have carried out, unadulterated with out the must be distributed by means of tv or on the duvet of {a magazine}.

If they’re importing good content material, it will be seen by Latinos who’re . So I’m hoping to empower content material producers, bloggers or photographers who’re within the Latino viewers or if they’re Latino themselves or each. That’s the imaginative and prescient for this platform, to place the ability within the fingers of us and never anybody else. And nobody has actually carried out this within the media world.

MC: As a visionary, what secret components are you able to share from going from concept to actuality?

DC: To have the ability to deal with getting one thing off the bottom, you must do it for the correct causes, clearly to make it in your total life. In any other case it will be robust as a result of there’s a variety of financial hurdles or logistical hurdles, or if you’ll fail, you may be questioning your self or different folks can be questioning you.

You may have to have the ability to see by means of all that, have a imaginative and prescient over the visibility of precisely easy methods to get the place you’re going and you’ve got to have the ability to adapt. A few of the recommendation may not be good, however a few of will probably be good. You may have to have the ability to hearken to that and adapt to get to the opposite aspect, so to talk.

I’ve already constructed and bought an organization and being slightly older now, and having slightly understanding of the way it works, by nature I change into an elder statesman, i.e. over 40. I’ve slightly extra persistence and know that it’s a marathon, not a dash. It’s one thing you must be affected person with. You need to keep on with the imaginative and prescient and be tremendous enthusiastic about it no matter any outdoors forces that’s telling you in any other case.

MC: Since my web site is named Mi Caminar, which implies My Stroll, and all of us have a journey to soak up this life, what do you do to search out your personal inside peace?

DC: I discover a variety of peace and grounding in my household, significantly my kids that remind me on daily basis to be affected person and never take life too significantly. I even have a really huge outlet by taking part in music. I play the guitar. Bodily, I do the New York Metropolis triathlon which requires a variety of coaching. That is what retains me targeted. I prefer to set loopy targets. I by no means even ran a 5K and jumped right into a triathlon. I actually like it.

MC: Since you’re serving to all of the New Technology Latinos share their voice by making a platform to take action, what do you assume is a core factor they’re craving?

DC: I believe Latinos want to see themselves mirrored extra on this planet of media and leisure and never a lot in the way in which that has been carried out up to now which is TV exhibits from Latin America or TV exhibits which their mother and father or grandparents would watch. I believe they’re wanting extra for way of life and one thing that’s culturally pushed. I’m that means
not simply Spanish market tv, however basic market tv, movies and promoting… all throughout the board.

I blogged about it the opposite day. There was a cool aha second once I was watching American Idol when Karen Rodriguez, one of many 13 finalists, sang Mariah Carey’s ” Hero”. She went forwards and backwards from English to Spanish and gave J Lo goose bumps.

Whereas there have been a number of Latinos within the combine, I believe she stole the vote by displaying a mirrored image of who she is thru that track and actually touched a nerve. I believe extra Latinos want to see themselves represented in that approach, proud and true to who they’re and the place they got here from and I do not assume there’s sufficient of that. I am wanting ahead to see extra of that.

Thanks David for sharing your ideas and empowering imaginative and prescient as you paved the way for a lot of.

What are your ideas and concepts as to how Latinos may be extra empowered with their voices?

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